About us
At BossAdviser, we are driven by a passion for empowering businesses to thrive in today’s dynamic global trading landscape. With the rapid shifts in international trade policies, the rise of digital commerce, and evolving economic alliances, businesses face unprecedented challenges and opportunities. Recognizing the growing need for streamlined, cross-border collaboration, our founders established BossAdviser to bridge global trade and investment channel gaps.
Sam Nguyen (阮英山）
Albert Dong (董修亮)
Import-Export Adviser
Market Adviser
Hong Doan (段红)
Laws and Regulations Adviser
Sam has over five years of experience in the import-export field, making him a valuable asset for any company looking to expand its market reach. With a successful start-up in construction materials, he possesses deep insights into Vietnam's market dynamics, enabling businesses to diversify their product offerings effectively across various countries. His expertise has made significant contributions to national-level projects, including collaborations with renowned brands like LEGO and developing various airports. Additionally, Sam has played a crucial role in assisting numerous small and medium-sized enterprises to navigate the complexities of exporting to different international markets. His comprehensive knowledge and hands-on experience make him a key player in fostering international trade relationships.
Hong has been a founder and managing partner at her law firm for the past decade, establishing herself as a formidable presence in the legal field. Her diverse portfolio includes law consulting in investments, mergers and acquisitions, as well as civil and criminal cases. Over the years, she has successfully handled numerous cases for clients from around the globe, demonstrating her ability to navigate complex legal challenges. With a team of experienced lawyers by her side, Hong has consistently delivered powerful representation across various sectors. Notably, she has provided invaluable legal support to large corporations, including Zamil Industrial from Saudi Arabia and Kwangju Bank and Daewoo from South Korea, cementing her reputation as a trusted legal advisor to major businesses worldwide.
Albert is a market strategist and operations leader with a strong understanding of the Chinese market and a global perspective. His ability to navigate local and international business environments stems from experience gained at the French Chamber of Commerce and Industry in Beijing and Mazars, where he collaborated with global businesses and audited companies across diverse industries. These roles provided valuable insights into cross-cultural operations and a solid foundation for addressing complex client challenges with practical and strategic solutions. Albert serves as Operations Director for Northern China at Smako Group, leading quality control solutions for renowned manufacturers such as Li Auto, NIO, FAW Hongqi, FAW Audi, and Saint-Gobain. He also plays a key role in consulting projects for Smako’s affiliated companies, leveraging his market expertise to craft tailored strategies that address specific challenges and deliver sustainable growth.